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A corporate identity symbolises not only the way an organisation wants its public to feel, but also how it feels about itself. Once established, the great identities are synonymous with the core values of the companies they represent. In order to be effective, whatever the size of the organisation, the identity must be so clear that it becomes the yardstick against which its products, its behaviour and actions are measured.
At Gibson Rusden, we believe that corporate identity design is the single most demanding aspect of our craft. Upon receiving the brief, we gather as much information about the company as we can, then apply an intensive process to create a single proposition on which to base the identity. We produce identities that present very clear statements about the company.
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